Be a customer to know a customer

The success of every business is built upon knowing what a customer wants before they know they want it. You must think like a customer to sell to a customer. Customers want a business to know what they like and do not like, what they are and aren’t willing to spend their money, and how much they are willing to pay for a product or service without ever having to tell them. Businesses that make customers believe that the product/service they are selling is what they want, even if they didn’t originally want it, tend to be the most successful. This goes back to using entrepreneurial intuition and marketing research. If you know how the person buying is going to view the service and connect with it then it is possible to adapt the selling technique to appeal to that view. Humans enjoy connections: with other people, with themselves, with the products/services they invest in, and the world around them. So connecting the product or service to them makes them more likely to invest and get those around them to do so also.